Director reviewing storyboard sketches on a cluttered studio table with film equipment

scout — industrial district

Camera crew setting up lighting rigs in a dark warehouse for a music video shoot

lighting test — warehouse

Artist performing under concert lighting with dramatic shadows and crowd silhouettes

live — rehearsal take 3

Close-up of a film camera lens with bokeh lights in the background during production

35mm — golden hour

director's notebook — open

Everyframe isa decision.

Music video direction for indie labels, debut artists, and established acts rebuilding their visual identity. From butcher-paper storyboards to Pitchfork premieres.

47

Videos Directed

6

Festival Awards

12M+

Combined Views

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Pitchfork PremiereMTV Live RotationSXSW Official SelectionCMJ Music MarathonSundance New FrontierIndie Label CommissionsTreatment Decks That WinFrame-by-Frame DirectionPitchfork PremiereMTV Live RotationSXSW Official SelectionCMJ Music MarathonSundance New FrontierIndie Label CommissionsTreatment Decks That WinFrame-by-Frame Direction

scene one — the blueprint

Before the
camera
rolls.

Rough storyboard sketch showing a figure in silhouette against a bright window frame

open on her back — no face yet

Abstract digital grid pattern representing storyboard panel with code and light

cut to: city pulse

Film clapperboard on a movie set with crew members working in soft background blur

close — breath on glass

Singer performing on a fog-filled stage with dramatic purple and pink backlit smoke effects

Final cut — "Hollow" by Vera Moss

Pitchfork Premiere

"Shot list for 'Hollow' —

  • ↳ open black. 4 beats.
  • ↳ her hands first, not her face
  • ↳ handheld — never still
  • ↳ light from below in chorus
  • ↳ end on the window. always.
draft 3 — final✓ approved
DJ performing at a concert with bright neon lights and a packed crowd reaching upward

Final cut — "Static" by The Drift

storyboard → screen, every time

scene two — the finished work

Selected
videos.

Singer standing in fog-filled arena with vibrant purple backlighting creating dramatic silhouette

"Hollow"

Vera Moss2025

Recognition

Pitchfork Best Video
CMJ Official Selection
MTV Live — 8-week rotation

Credits

  • Dir. Jordan Reyes
  • DP: Chloe Nakamura
  • Edit: Marcus Webb
  • Label: Neon Drift

Neon Drift Records

Concert performance with neon blue and white strobes illuminating musicians on stage

"Static"

The Drift2024

Recognition

SXSW Showcase Pick
Stereogum Premiere

Credits

  • Dir. Jordan Reyes
  • DP: Felix Okafor
  • Color: Simone Park
  • Label: Fault Line

Fault Line Music

Band performing on stage with warm amber and red stage lights washing over the crowd

"Cardinal"

Imara & the Noise2024

Recognition

Brooklyn Vegan Premiere
KEXP Featured

Credits

  • Dir. Jordan Reyes
  • DP: Yuki Tanaka
  • Art Dir: Priya Mehta
  • Label: Dusty Shelf

Dusty Shelf Records

scene three — behind the frame

What the
camera
doesn't see.

Behind-the-scenes shot of director reviewing playback monitor surrounded by film crew on location

"The rig fell twice. We relit from scratch. The third take is what you see on screen."

Static — Day 2, Location: Warehouse District

BTS — not for release

Camera operator in silhouette against bright studio lights adjusting camera on dolly track

"Vera asked for one more take after we called wrap. That's the one in the final cut."

Hollow — Day 3, Studio B

BTS — not for release

full director's reel — 2025

Four years. Forty-seven videos. Twelve countries. Three genres. One question answered differently every time.

scene four — the commission

The treatment
deck that
wins the room.

This is the actual document format used to win six-figure commissions from Atlantic, Sub Pop, and three major management firms. Not a template built for templates — the real thing, annotated with notes from actual pitches.

What's inside

Visual References Sectionhow to cite without copying
Director's Statement Structurevoice without ego
Scene-by-Scene Breakdownthe format that gets greenlit
Budget Language Guideask for what you need
Revision Workflowprotect the vision
Director who downloaded the treatment template, profile 1Director who downloaded the treatment template, profile 2Director who downloaded the treatment template, profile 3

340+ directors, artists & managers downloaded last month

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